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Revolutionizing the world of oral care The oral care dinosaurs we all know have been standing still for way too long. We’re not like them.

We do things differently here. It’s in our nature to push things forward. To find greatness in the unknown, to challenge conventions. We like to shake things up in our pursuit of better oral care.

We use nature’s super ingredients. And we use science’s super brains. Together they are more than the sum of their parts.

To give you and your super+loved ones something extraordinary.

You could even say... super+natural! Cosmos Organic Certificate Yes!

We have the amazing ECOCERT COSMOS CERTIFICATE, which is recognized all over the world.

We love animals

and we do our utmost best to never, ever harm them in any way.

We can safely say that the majority of our products are both vegan friendly and cruelty free.

So, we always try not to use any animal-derived ingredients, nor chemicals (our ingredients are super+natural and some are even organic and still leave your teeth shiny and clean). And the ingredients that we do use, as well as our products, are never tested on our furry (or non-furry) friends.

All for the love of your mouth.

We’re here to make the oral care world a better place and to put the most natural looking smile on your face. Yay!